Windows Targets iPad With Snarky Ad

May 23, 2013 12:35pm

ht windows tablets jef 130523 wblog Microsofts Snarky Windows Tablet vs iPad TV Ad

Image credit: Windows

“Should we just play Chopsticks?”

The new Microsoft TV commercial shows a Windows 8 Asus tablet pitted against an Apple iPad in what’s reminiscent of a classic Apple ad, complete with vintage white background.

Microsoft’s tablet is shown demonstrating its Start Screen Live Tiles feature, multi-windowed Snap multitasking, and even Microsoft Office compatibility. All the while, Apple’s voice assistant, Siri, is heard saying that she’s sorry, but she just can’t do any of those things:

“I’m sorry, I don’t update like that.”

“I’m sorry, I can only do one thing at a time… I guess PowerPoint isn’t one of those things.”

After Siri seemingly gives up and opens the GarageBand piano, the ad ends with a rather rough rendition of Chopsticks (a play on Apple’s iPad mini commercial) and a graphic showing the iPad priced at $699 and the Windows 8 Asus tablet at $449, both tablets in 64 GB versions.

Apple did not immediately respond when ABC News reached out for comment on the new ad.

Windows 8 only grabbed 7.5 percent of the tablet market in Q1 of 2013, according to Strategy Analytics. Apple’s iOS was number one (iPad and iPad mini) with a 48.2 percent, and Android tablets accounted for 43.4 percent.

Microsoft seems to be getting comfortable with the attack ad style. Their pro-Outlook.com “Scroogled” campaign has featured a number of different videos aimed at Google’s collection of user information with its Gmail service.

So, what do you think? Can Microsoft make ground in the tablet game with commercials like this latest? Did any of the features shown in the ad catch your eye? Give us your thoughts in the comment section.

SHOWS:
Tags: , , , , , , , , , , , , , , , , , , , ,

5 Food and Exercise Mistakes

Whether you earn your living working up a sweat, or squeeze in workouts when you can, it's easy to fall prey to eating errors that unintentionally hold you back from getting the most out of your workouts. Here are five common missteps I see, and how to correct them to reap the rewards of your hard work.

Biggest Food and Exercise Mistakes

Despite my recommendations to include good fats at every meal, like avocado, nuts, seeds, and coconut oil, some of my clients remain fat phobic, and will scale back, fearing that fat is "fattening." But the truth is, getting enough fat is a smart strategy for both sports nutrition and weight control, because fat: delays stomach emptying, so you feel fuller longer; increases satiety, to shut off hunger hormones; boosts antioxidant absorption, which in emerging research is related to leanness; and ups metabolic rate, to help you burn more calories.

In fact, fat is one of the most vital nutrients in your diet, because it's a structural part of your cells, which means you can't heal a cell or construct a new one without enough fat to perform these important jobs. Cutting back too much can result in fatigue, chronic hunger, or a lack of satiety, irritability, depression, a weaker immune system, and an increased injury risk. So even if you're trying to reduce your body fat percentage, don't be afraid to add almond butter to a smoothie, top your salad with avocado, and sauté your veggies in extra virgin olive oil. Filling the fat gap can be the key to finally seeing results.

Are You Making These Dieting Mistakes?

Biggest Food and Exercise Mistakes

If you sweat heavily, work out for more than 90 minutes, or exercise in hot, humid conditions, reaching for a sports drink rather than plain water is a smart way to keep hydrated, stay fueled, and replace the electrolytes lost in sweat. But if you're exercising for less than an hour and a half, in a climate-controlled gym, plain water should be fine. The carbs in sports drinks are designed to keep you going when you can't stop to eat, but if your muscles don't need the fuel, just one 20 ounce bottle means consuming a surplus 35 grams of sugar, the amount in about 20 gummy bears. And while unsweetened coconut water is a little lower, an 11-ounce jug still contains 15 grams of potentially unneeded carbs.

25 Fattening Foods You Should Never Eat

Biggest Food and Exercise Mistakes

While it's true that overcompensating for a workout by eating too much can prevent you from shrinking your fat cells, striking the right balance is key. Working out takes a toll on your body, and having the right raw materials to heal and repair the wear and tear is important for seeing results. In other words, it's not just the training itself, but the healing from the training, that mends muscles, boosts metabolism, and makes you more toned and fit. So while a good hard workout isn't a license to sit down to a big plate of pasta, or eat dessert every night, you should be eating something afterwards, with a goal of delivering the nutrients your body needs to properly recover.

The Top Fat-Burning Foods

Biggest Food and Exercise Mistakes

While protein is a key recovery nutrient, it's only one piece of the puzzle. In addition to a lean protein source, like a smart phone-sized portion of fish or chicken or a scoop of lentils, you should aim for plenty of produce (to replenish nutrients and supply antioxidants), a healthy fat source (which also helps muscles heal and optimizes circulation), a small serving of a whole grain, like wild rice or quinoa (to replete glycogen, the carbohydrate stored in muscle tissue, which serves as a primary fuel source during exercise), and of course fluid, preferably good old H2O (to rehydrate).

If you exercise after work, a great post-workout recovery dinner would be a stir-fry made with chicken, shrimp, or organic tofu, along with a variety of colorful veggies, over a small portion of whole grain rice, topped with sliced almonds or black sesame seeds. For a simple aromatic stir-fry sauce, that's not loaded with sugar, whisk together a few tablespoons of brown rice vinegar, with a splash of fresh squeezed citrus juice (like tangerine, or blood orange), and a dash each of fresh grated ginger, minced garlic, and crushed red pepper.

10 High-Protein Breakfast Recipes

Biggest Food and Exercise Mistakes

For my pro athlete clients, I highly recommend eating something like an all natural bar or shake within 30 minutes of the end of a game or a tough training session whenever possible, because starting the recovery process within a half hour has been shown to help maximize healing. But employing this strategy if you're not a pro can wind up working against you.

For example, if you munch on a bar or grab a smoothie on the way out of the gym, then go home and eat dinner, you may be in recovery overkill. While it might not register as a meal, a bar with 30 grams of carbohydrate, 5 grams of fat, and 10 grams of protein is like eating a small turkey sandwich with mayo. And a smoothie can be the equivalent of three to four handfuls of fruit, plus a container of yogurt.

Downing these "snacks" just an hour or so before eating a regular dinner, can mean giving your body far more than it needs for recovery, which results in feeding your fat cells, rather than shrinking them. If you're going to be eating a meal with an hour of leaving the gym, skip the bar and shake. And if it's going to be a little longer, munch on something like almonds, which supply some protein, good fat and nutrients, to tie you over.

Cynthia Sass is a registered dietitian with master's degrees in both nutrition science and public health. Frequently seen on national TV, she's Health's contributing nutrition editor, and privately counsels clients in New York, Los Angeles, and long distance. Cynthia is currently the sports nutrition consultant to the New York Rangers NHL team and the Tampa Bay Rays MLB team, and is board certified as a specialist in sports dietetics. Her latest New York Times best seller is S.A.S.S! Yourself Slim: Conquer Cravings, Drop Pounds and Lose Inches.

This article originally appeared on Health.com.

***

More from Health.com:

Best Superfoods for Weight Loss

16 Ways to Lose Weight Fast

Surprising Reasons Why You're Not Losing Weight

Tags: , , , , , , , , , , , , , , , , , , , ,

J.Lo Gets Into Wireless Business

"Jenny from the Block" wants the block to buy Verizon phones from her.

Singer and actress Jennifer Lopez on Wednesday announced she's opening a chain of 15 cellphone stores and a website under the Viva Movil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15, with others following in Los Angeles and Miami. The stores will have bilingual staff and provide a "culturally relevant shopping experience," Viva Movil said.

Viva Movil will be an authorized Verizon reseller, with the same prices and plans as regular Verizon stores.

Lopez is the majority owner and "chief creative officer" of Viva Movil. She said Viva Movil and its Facebook page will be a way for fans to connect with her.

"Latinos need a place to go and they need to be catered to because it is such a growing, growing demographic and market and people want to capture that, and they deserve to be catered to," Lopez said in an interview.

Lopez is no stranger to business. She owns a film and television production company and has launched clothing and perfume lines.

She said she wasn't looking specifically to get into wireless — "it was just one of those things where you sit down with people and you start spitballing."

Marketing cellphone service specifically to Latinos has not been a winning formula so far in the U.S. One company targeting Spanish speakers, Movida Communications, raised $40 million in 2007 and filed for bankruptcy the following year.

Most attempts to cater to Latinos have focused on low-cost, no-contract service. By partnering with Verizon, Lopez is hitching her business to a company that's focused on premium, contract-based service, backed by a top-rated wireless network.

The U.S. wireless market does have a large but low-profile Latin American presence: Mexican cellphone company America Movil owns Tracfone, the largest provider of no-contract service, with 23 million phones active. That service isn't marketed specifically to Latinos.

———

AP Entertainment Writer Sandy Cohen contributed to this report from Los Angeles.

Tags: , , , , , , , , , , , , , , , , , , , ,

Tech review: Samsung Galaxy S4 – Tulsa World


Bloomberg

Tech review: Samsung Galaxy S4
Tulsa World
Singer and actress Jennifer Lopez announced Wednesday she's opening a chain of 15 cellphone stores and a website with an aim to sell Verizon phones and services to Latinos. Xbox One unveiled as living room hub by Microsoft. The company unveiled the ...
At 'four sales a second', Samsung's Galaxy S4 passes 10 million mark in first monthDigital Trends
Galaxy S4 now at the center of latest Apple, Samsung legal battleChristian Science Monitor
Samsung Has Now Shipped More Than 10 Million Galaxy S4 UnitsPentagon Post
Inquirer -VatorNews -CNET
all 330 news articles »
Tags: , , , , , , , , , , , , , , , , , , , ,

Creator tells us how to pronounce ‘GIF’

Steve Wilhite, left, receives a Webby Award from Tumblr's David Karp for his invention of the animated GIF format.
Steve Wilhite, left, receives a Webby Award from Tumblr's David Karp for his invention of the animated GIF format.
  • GIF creator: It's pronounced "JIF"
  • Steve Wilhite created the Graphics Interchange Format in 1987 at Compuserve
  • He pronounced the issue closed at the Webby Awards
  • And yet, some partisans remain unswayed

(CNN) -- We can't settle iPhone vs. Android or for you. But another long-running geek debate was put to rest Tuesday night.

Those short, animated loops that have captivated the Web for decades? They're pronounced like a brand of peanut butter.

Steve Wilhite created the Graphics Interchange Format, or GIF, while working for Compuserve in 1987. On Tuesday, he received a Webby Award for it and delivered his five-word acceptance speech (that's all the Webbys allow) by flashing a GIF on the big screens at the Cipriani Wall Street in New York.

And, in a flash, it all became clear:

"It's pronounced JIF, not GIF."

Of course, in the grand tradition of heated debate, a flat statement of fact by the creator wasn't enough to sway some partisans. On Twitter, "GIF" became a trending topic as some folks pushed back.

"Graphics Interchange Format. Graphics. Not Jraphics. #GIF #hardg," wrote Web designer Dan Cederholm.

"So instead of GIF, we've got to say JIF? YEAH RIGHT," chimed in October Jones, creator of the "Texts From Dog" Tumblr and book. "And I suppose those animals with long necks are called 'JIRAFFES.'"

And, of course, the peanut butter brand was getting lots of free publicity along the way. The always amusing HAL 9000 account (yes, somebody tweets as the robot from "2001") posted an "animated JIF" -- which is to say, a swirling, animated jar of the tasty, high-protein spread.

(As of Wednesday morning, Jif had not weighed in on the debate on its official Twitter feed. It did, however, post a tasty-looking recipe for Grilled Salmon With Hoisin Peanut Butter Sauce.)

Animated GIFs were a staple of the early Internet. Remember The Dancing Baby? That's a GIF.

They fell out of favor as more advanced graphics technology emerged. But in the past couple of years, the Web has remembered how much fun it is to watch ridiculous things happen over and over again.

Appropriately, Wilhite received his Lifetime Achievement Award from David Karp, the founder of Tumblr, one prominent place where GIFs found a new fanbase.

In less publicized interviews, Wilhite had argued for the soft-G pronunciation for years. So, will a widely covered "speech" in front of some of the Web's most influential folks finally be the turning point?

Maybe not.

Last month, no less an authority than the White House posted an image on its new Tumblr feed advocating for the hard-G. And the Oxford English Dictionary says both pronunciations are acceptable.

So, here's wishing Mr. Wilhite "Jood Luck."

Tags: , , , , , , , , , , , , , , , , , , , ,

Joplin Survivor to Okla.: ‘Be Strong’

Crystal Whitley lay in a hospital bed not knowing the whereabouts of two of her three children, Shante, 10, and Trentan, 6, both of whom were torn out of her arms by the fierce tornado that demolished her Joplin, Mo., home in 2011.

"She got them all in the bathtub and was holding them down, but the tornado was so strong," said her mother, Aleta Whitley. "She had to hold on to three kids. Crystal was so upset. She couldn't find Shante and she couldn't find Trentan. She never did see the kids again."

Aleta Whitley, who doted on her grandchildren twice a week, knows first hand how the families in Moore, Okla., are reeling from the horror of a tornado today, a force of nature that can quite literally rip a baby from its mother's arms.

MORE on the Oklahoma Tornado

"It's been a rough two years," said Whitley, 55, sobbing sporadically throughout the interview with ABCNews.com. "It's not something you get over."

In Moore earlier today, parents stood outside a local church, listening carefully to hear whether their children were on a list of survivors of the two-mile wide tornado that tore through this suburban town, killing at least 24, including nine children.

READ: Children Among Victims of Oklahoma Tornado

For many the news was happy as they reunited with children who had been at school when the storm hit Monday, but for others, fear escalated.

Briarwood and Plaza Towers elementary schools were in the direct path of Monday's tornado, which the National Weather Service gave a preliminary rating of at least EF-4, meaning churning wind speeds of up to 200 mph.

PHOTO: Shante Marie Caton and Trentan Caton, seen here in these undated handout photos, were killed in 2011 when a tornado struck Joplin, Missouri.

Aleta Whitely/Joplinmemorial.com

Shante Marie Caton and Trentan Caton, seen... View Full Size
PHOTO: Shante Marie Caton and Trentan Caton, seen here in these undated handout photos, were killed in 2011 when a tornado struck Joplin, Missouri.
Okla. Governor on Tornado: 'We're Resilient, Strong' Watch Video
Tornado Survivor: 'It Was Loud, and Then a Very Eerie Calm' Watch Video
GMA LIVE! (05.21.13) Watch Video

Oklahoma City police spokesman Sgt. Gary Knight said seven of the young victims were from Plaza Towers Elementary School.

Moore Mayor Glenn Lewis and National Guard members told ABC News the search-and-rescue operation at the school is now a body-recovery effort.

"You have to try to be strong," said Whitely, offering advice to those who have lost loved ones in Moore. "We went to counseling and it really helped.

"Some people say it gets easier when people lose a child, but it never gets easier," she said. "It never goes away. You have to just learn to live with it."

In an eery coincidence, the two-year anniversary of the Joplin tornado -- the deadliest in U.S. history since the 1947 Texas-Oklahoma tornado -- is May 22. An EF5 multiple-vortex tornado, it was the third to strike the town since 1971, killing a staggering 158, 13 of them children, and injuring 1,110.

SEE: Search for Survivors in Joplin Tornado

Crystal Whitley, who had recently divorced, was clinging to her three children in the bathroom when the tornado hit her Joplin neighborhood. The children's father had called to warn them of the approaching storm.

She learned later that Shante, who was found under a door, had died instantly. Trentan, 6, managed to survive but was "beaten up badly," said Aleta Whitley, works for a boat manufacturing company.

Trentan was taken to Childrens Mercy Hospital in Kansas City, Mo., where family members eventually decided to take him off life support. Only her youngest daughter, Keana, now 6, survived.

PHOTOS: Terrifying Tornadoes

A good Samaritan whose name the family never learned found Crystal Whitley and Keana and helped get them to separate hospitals. Power was out and only texts worked on the cell phones.

Crystal Whitely finally got through to her mother on an old cell phone number, something Aleta Whitely said was as "an act of God."

"They thought Crystal's neck was broken and she was in traction, but six hours later a nurse let her use the phone and she actually got through to me," her mother said. "The first thing Crystal asked me was where are Shante and Trentan? I had to tell her Shante had died and Trentan was somewhere and we didn't know the details."

Aleta Whitely said that it seemed like "hundreds of miles" she and the children's father walked to see if the family had survived.

Tags: , , , , , , , , , , , , , , , , , , , ,

Watch: Yahoo, Tumblr CEOs on $1.1 Billion Deal, Incorporating Ads

Home > Video > Tech > SciTech News

VIDEO: Marissa Mayer and Markus Spiering reveal the big changes that are coming to the photo-sharing site.

Yahoo CEO Offers Tour of New Flickr Site

Yahoo CEO Offers Tour of New Flickr Site

Marissa Mayer and Markus Spiering reveal the big changes that are coming to the photo-sharing site.

VIDEO: Marissa Mayer and David Karp discuss the purchase of the popular blogging site.

Yahoo, Tumblr CEOs on $1.1 Billion Deal, Incorporating Ads

Yahoo, Tumblr CEOs on $1.1 Billion Deal, Incorporating Ads

Marissa Mayer and David Karp discuss the purchase of the popular blogging site.

TechBytes: Galaxy S4, Xbox

TechBytes: Galaxy S4, Xbox

TechBytes: Galaxy S4, Xbox

Consumer Reports calls Galaxy S4 the best smartphone on the market.

VIDEO: Eesha Khare, 18, won the Young Scientist Award at the Intel International Science and Engineering Fair.

Teenager's Invention Charges Cell Phone in Seconds

Teenager's Invention Charges Cell Phone in Seconds

Eesha Khare, 18, won the Young Scientist Award at the Intel International Science and Engineering Fair.

VIDEO: Yahoo makes a $1.1 billion purchase while Microsoft unveils its new gaming console Tuesday.

TechBytes: Yahoo Buys Tumblr, New Xbox

TechBytes: Yahoo Buys Tumblr, New Xbox

Yahoo makes a $1.1 billion purchase while Microsoft unveils its new gaming console Tuesday.

TechBytes: Google Glass, Samsung

TechBytes: Google Glass, Samsung

TechBytes: Google Glass, Samsung

Facebook and Tumblr create apps for Google Glass.

TechBytes: Google All Access Music, BlackBerry

TechBytes: Google All Access Music, BlackBerry

TechBytes: Google All Access Music, BlackBerry

Google will offer a music streaming service that will be available through the web or Android.

TechBytes: Google, Heart Rate Monitor

TechBytes: Google, Heart Rate Monitor

TechBytes: Google, Heart Rate Monitor

Google is expected to announce a new streaming music service at its development conference.

TechBytes: Facebook, Google

TechBytes: Facebook, Google

TechBytes: Facebook, Google

Facebook may temporarily be out of the smartphone business.

VIDEO: CNET's Dan Ackerman says the video game parody is perfect for any child of the '80s.

TechBytes: 'Far Cry 3: Blood Dragon' Review

TechBytes: 'Far Cry 3: Blood Dragon' Review

CNET's Dan Ackerman says the video game parody is perfect for any child of the '80s.

VIDEO: The fat-free burger was created by Dutch researchers from stem cells grown in a lab.

Will Mouths Water for New Test-Tube Burgers?

Will Mouths Water for New Test-Tube Burgers?

The fat-free burger was created by Dutch researchers from stem cells grown in a lab.

VIDEO: Investigators say the plot involved a network of criminals in 26 countries.

8 to Be Charged in $45 Million Cyber Bank Heist

8 to Be Charged in $45 Million Cyber Bank Heist

Investigators say the plot involved a network of criminals in 26 countries.

Tags: , , , , , , , , , , , , , , , , , , , ,

Samsung Galaxy S4 gets big backing

Consumer Reports gave top marks to Samsung's Galaxy S4 phone.
Consumer Reports gave top marks to Samsung's Galaxy S4 phone.
  • Consumer Reports names the Galaxy S4 as top smartphone
  • The previous number one phone was the LG Optimus G, which is now No. 2
  • Magazine named S4's screen quality and multitasking support as top features

(CNN) -- A month after being released to mostly positive reviews, Samsung's flagship phone is getting some validation from Consumer Reports. The publication has run all its tests, kicked the phone's tires, and named the Android-powered Galaxy S4 its top rated smartphone.

The previous list-topper was the Optimus G, a solid $100 4.7-inch phone from LG that held Consumer Reports' No. 1 spot for several months. The Optimus G is now ranked as the No. 2 smartphone, followed by the HTC One, the Samsung Galaxy S3 and the Apple iPhone 5.

Consumer reports bases its ratings on a number of extensive tests and rates the devices in categories including ease of use, display and voice quality, portability and battery life. The $200 Galaxy S4's weakest scores were in video quality and portability.

Like all the other smartphones on the list, it also had mediocre scores for voice quality, a sacrifice that seems common in the smartphone market. The publication also lamented the lack of one-button phone access.

Consumer Reports specifically called out the S4's 5-inch, 1080p touch-screen, multitasking in split view, and a built-in IR feature as some of the handset's standout features. The abundance of features were seen as appealing to more advanced users without complicating the phone for more entry-level users. The publication said the device's camera was "among the best phone cameras for photo quality."

Tilt Samsung Galaxy S4 to scroll
Tilt Samsung Galaxy S4 to scroll

The Galaxy S4 is an update to Samsung's wildly popular S3 phone, which was one of the best selling smartphones of the past year. Samsung was the leader in the smartphone market in in the first quarter of 2013, according to research firm IDC, and it looks like its latest offering will help it hang on to that top spot for the time being.

Last week, Google announced a new version of the Galaxy S4 that will run a pure form of the company's Android mobile operating system. That unlocked and uncluttered phone will cost $649 when it becomes available at the end of June.

Tags: , , , , , , , , , , , , , , , , , , , ,

Apple avoids taxes with ‘complex web’ of offshore entities, Senate inquiry finds

Apple used a “complex web” of offshore entities — with no employees or physical offices — that allowed it to pay little or no taxes on the tens of billions it earned overseas, a Senate investigation said Monday.

Between 2009 and 2012, the company shielded $74 billion in profits from U.S. taxes by setting up subsidiaries in Ireland under a special arrangement with that country. While the practice of using foreign subsidiaries to avoid U.S. taxes is common among multinationals, Apple’s scheme was unprecedented in its complexity and creativity, outside tax consultants told Senate investigators.

Multimedia

A man tries on Oakley Airwave goggles with Recon Instruments technology in the Google play area of the Google I/O 2013 in San Francisco, Wednesday, May 15, 2013. (AP Photo/Jeff Chiu)

The tech giant holds its annual developers’ conference in San Francisco.

With ‘complex web’ of offshore entities, Apple avoided taxes, Senate probe says

Investigation finds shell companies with no employees and no offices in Ireland; Apple denies breaking tax laws.

Net neutrality supporters against net neutrality

MetroPCS has dropped its lawsuit against the FCC's network neutrality rules, leaving Verizon as the only firm challenging their legality. But even some supporters of network neutrality think Verizon has a point.

Chinese hackers gained access to surveillance data, U.S. officials say

Hackers who breached Google database may have sought identities of Chinese spies in U.S.

The Silicon Valley giant formed two subsidiaries based in Ireland — but without any semblance of a physical presence, the investigation found. The businesses had just one purpose: to funnel much of the company’s global profits and dodge billions of dollars of U.S. tax obligations, according to the report by the Permanent Subcommittee on Investigations.

One of the subsidiaries has not filed a tax return in any country and has paid almost no taxes on $30 billion in earnings since 2009. Another one paid one-twentieth of 1 percent in taxes on $22 billion worth of profits in 2011.

Apple is latest high-tech giant to come under Congressional scrutiny for its offshore accounting practices. And the company’s high-profile nature — it is the most valuable company in the world — highlights the debate over how companies use legal loopholes in the tax code to avoid paying into U.S. tax coffers.

Apple chief executive Tim Cook plans to vehemently defend the company’s record on taxes before the subcommittee Tuesday morning, arguing that the company does not break any tax laws, according to his prepared testimony.

It argues the Irish subsidiaries help the U.S. economy by funding research and development projects, and assist the company’s expansion in Asia and Europe.

“Apple does not use tax gimmicks,” the company wrote in the testimony. The Irish subsidiaries contributed more than half of Apple's R&D costs that year in 2012, the company said.

But lawmakers described the practices as “tax-avoidance strategies,” saying the discoveries about Apple reveal a troubling trend of offshore profit shifting among high-tech firms such as Microsoft and Hewlett-Packard. Such corporations have exploited weakness in an outdated tax code that allows America’s most successful companies to fatten cash holdings overseas while depriving U.S. government coffers, they said.

The trend is particularly egregious among technology firms which have an easier time shifting their assets — which are largely comprised of intellectual property — to low-taxing territories. Companies that manufactures goods in factories, such as General Motors, can’t shift their foreign subsidiaries as easily.

Apple appeared to use a particularly creative scheme of offshore firms, based in tax-friendly Ireland, to shelter overseas profits from U.S. taxes, subcommittee staff said.

The subsidiaries — Apple Operations International and Apple Sales International — had a unique agreement with the tax authorities of Ireland that allowed Apple to use those businesses with no employees in Ireland to hold its foreign earnings.

One subcommittee staffer compared the Irish divisions as boats that sail along the equator with no home.

“Apple sought the Holy Grail of tax avoidance,” said Senator Carl Levin (D-Mich.), chairman of the Permanent Subcommittee on Investigations of the Homeland Security and Governmental Affairs Committee in a statement. “It has created offshore entities holding tens of billions of dollars, while claiming to be tax resident nowhere.”

Apple’s Cook and other executives plan to argue that its Irish subsidiaries “is authorized by US law and complies with all US tax regulations,” according to the prepared testimony. The company added that the subsidiaries are regularly audited by the IRS.

Cook also plans to argue for reforms to U.S. tax code and a reduction to the 35 percent tax rate that corporations pay when they bring their foreign cash holdings back to the United States.

Cook and other executives of U.S. corporations with global operations have argued that the tax rate — among the highest of developed nations — keeps businesses from repatriating that money, which could be used to create more jobs and research and development in the United States.

The hearing hosted by Levin’s committee will feature Cook, as well as Apple’s chief financial officer Peter Oppenheimer and head of tax operations, Phillip Bullock.

It is the second hearing by the subcommittee on the subject. In in September 2012, the panel said Hewlett-Packard and Microsoft similarly offshore schemes that diverted billions of dollars from U.S. tax coffers.

Sign up today to receive #thecircuit, a daily roundup of the latest tech policy news from Washington and how it is shaping business, entertainment and science.

Tags: , , , , , , , , , , , , , , , , , , , ,

Yahoo Gives Flickr a Makeover

It's a big day for Yahoo. A few hours after announcing its $1.1 billion acquisition of Tumblr, Yahoo announced some major updates to its Flickr photo-sharing service.

"Tonight is about Flickr," Yahoo CEO Marissa Mayer said at an event in New York City Monday evening. "It is about that other 'R' brand and how we can make Flickr awesome again."

To that end, Yahoo announced three main changes to Flickr: a cleaner design, a new Android app and much more storage space than any competing photo service offers.

The new design scraps all the white space and blue links for large photos. Every user profile has a full-lead image or a cover photo, and below that a user's large photos are displayed in a grid. When users visit other profiles, they will see the same layout. There's also a photo stream page, which will bring in photos from people you follow.

Those big photos are a crucial part to the new parts of the service, Mayer and SVP of Mobile Products Adam Cahan said this evening. Those photos are uploaded in full resolution. "We never want you to compromise a single pixel at Flickr," Cahan said from the stage.

Google Glass: A First Real Life Look Watch Video
Email Apps: Fight the Anxiety Watch Video
Samsung Galaxy S 4 vs. HTC One Video Review Watch Video

While Facebook and other photo services compress photos when uploading, Flickr will upload the full resolution image -- every pixel at the full size, no degradation. Google announced last week that its photo service, which is integrated into Google Plus, will also allow users to view and upload full-resolution images taken on phones or with digital cameras.

Yahoo, however, is planning to stand out from Google in one key way when it comes to photos. Yahoo will offer everyone a full free terabyte of storage space to users. Google offers 15GB of free space; it charges $49.99 a month for a terabyte of space.

"No other tech company has ever offered a terabyte of storage," Cahan said. A terabyte, which Yahoo says is basically like offering unlimited storage, can house more than a half a million photos (537,731 photos to be exact).

RELATED: What Does Tumblr Being Owned by Yahoo Mean For You?

Yahoo plans to roll out the new features today at Flickr.com and release a new Android app. The company also plans to remind people about Flickr, which was once a very popular photo-sharing service before the days of Facebook, with a new marketing campaign. The advertising efforts will kick off with 11 billboards in New York's Times Square.

Mayer, who took over as CEO of Yahoo in July 2012, has worked to turn the company around. In addition to the Tumblr acquisition, which is her largest acquisition to date, she has announced refreshes to Yahoo Mail and Flickr's iPhone app.

"When I came to Yahoo, the Internet asked, 'Make Flickr Awesome Again,' and now I think Flickr is awesome again," she said at the end of the event. "I wasn't the one who did it. I want to thank the team who did this. Photos make the world go around, Flickr was awesome once, and it is again."

Tags: , , , , , , , , , , , , , , , , , , , ,